1. Acceptance and scope
These Terms govern access to www.praxxiiglobal.com and our marketing, advisory, technical and registration services. By using the Website or Services you agree to these Terms. Organizational representatives warrant they have authority to bind their entity.
2. Definitions
Engagement Contract — written statement of work or proposal. Client — entity with signed contract. Deliverables — created materials and tools. Ad Spend — media budget for advertising platforms. Platform Terms — third-party policies.
3. Our services
Cross-border performance marketing including paid-media planning, SEO, conversion-rate optimization, analytics, business registration, payment-gateway setup, and AI-assisted optimization. Exact scope and fees appear in the Engagement Contract, which controls in conflicts.
4. Client responsibilities
Provide accurate information and approvals; maintain valid licenses and brand rights; comply with applicable laws; take sole responsibility for marketing claims and content lawfulness; pay invoices timely; hold accounts in your name.
5. Our commitments
We perform Services with reasonable care consistent with senior-strategist standards, adhere to documented timelines, apply least-privilege access principles, and maintain work records.
6. Performance disclaimer
We do not guarantee specific results. Outcomes depend on platform algorithms, market conditions, competitive dynamics, product quality, and customer behavior. Forecasts and benchmarks are illustrative only, not contractual commitments unless explicitly written into Engagement Contracts.
7. Fees and payment
Fees appear in Engagement Contracts and exclude applicable taxes. Invoices are due within 15 days; late payments accrue 1.5% monthly interest. Ad Spend payments are pass-through only. Services may suspend after 30 days nonpayment. Completed-work fees are generally non-refundable absent specific terms.
8. Intellectual property
Pre-existing methodologies and tools remain company property. Praxxii Global™, Prax Sign™, Prax Talk™, and Prax CRM™ are trademarks of Praxxii Global. Clients receive non-exclusive, perpetual licenses to Deliverables upon full payment. Client materials remain client property; you grant a royalty-free license for service performance. Aggregated, de-identified data may improve our services.
Logo and testimonial use is opt-in. We will not publicly reference a Client by name, logo, quote, or case-study attribution without written permission, captured either in the Engagement Contract or in a separate signed authorisation. Withdrawal of permission is honoured within 30 days of written notice.
9. Confidentiality
Each party protects the other's confidential information with reasonable care and uses it solely for contract performance. Exclusions include publicly available, rightfully-known, independently-developed, or legally-required disclosures.
10. Data protection
Personal data handling follows the Privacy Policy. Where processing occurs on behalf of clients as a processor, a Data Processing Addendum applies where required. Clients warrant they possess necessary legal bases and consents for shared data.
11. Third-party platforms and acceptable use
Services rely on third-party platforms whose terms clients agree to follow. Account suspensions, ad disapprovals, processing-volume limits, reserves, chargeback ratios, takedowns and similar platform actions are determined by those platforms and are not within our control.
Acceptable use: Praxxii Global will not knowingly run advertising, manage accounts, or perform services in violation of any applicable platform policy (Google Ads, Meta, Microsoft Advertising, Yelp, LinkedIn, TikTok). Clients warrant that the products and services advertised through these channels are lawful in the target jurisdictions and not subject to undisclosed regulatory action. Praxxii Global reserves the right to pause or terminate services upon discovery of policy or legal violations, with written notice and a reasonable cure period where feasible.
12. Disclaimers
The Website and Services are provided “as is” and “as available” without warranties of merchantability, fitness, non-infringement, accuracy, or freedom from interruption.
13. Limitation of liability
Neither party bears liability for indirect, incidental, special, or consequential damages, or lost profits. Aggregate liability caps at fees paid (excluding Ad Spend and taxes) in the preceding 12 months. Exclusions don't apply to confidentiality breaches, IP infringement, gross negligence, willful misconduct, or non-excludable liability.
14. Indemnification
Clients indemnify us from third-party claims arising from client products, Platform Term breaches, unlawful data, or misuse of Deliverables. We indemnify clients from IP infringement claims regarding properly-used Deliverables, subject to liability limits.
15. Term and termination
Engagements continue per stated terms. Either party may terminate for convenience with 30 days' notice or for cause after 15-day cure periods. Upon termination, clients pay for performed Services and committed costs. We return account access and working files.
16. Force majeure
Neither party bears liability for delays from uncontrollable events including natural disasters, pandemic, war, platform outages, or cyberattacks. The affected party notifies the other and mitigates reasonably.
17. Governing law
Indian law. Disputes undergo good-faith discussions, then arbitration in Aligarh, Uttar Pradesh under the Arbitration and Conciliation Act, 1996. Where the parties cannot agree on the appointment of an arbitrator, the appointing authority shall be the Mumbai Centre for International Arbitration (MCIA) or the Indian Council of Arbitration (ICA), at the claimant's election. The Engagement Contract may specify different governing law for non-India clients.
17a. Sanctions, anti-bribery and anti-money-laundering
Each party represents that it complies with applicable economic-sanctions regimes (including OFAC, UK HMT, EU and UN consolidated lists), the U.S. Foreign Corrupt Practices Act (FCPA), the U.K. Bribery Act 2010, the Indian Prevention of Corruption Act 1988, and applicable anti-money-laundering laws. Neither party will offer, promise or give anything of value to obtain or retain business improperly. Praxxii Global may decline to onboard or may terminate engagements that present unacceptable sanctions or AML risk; client cooperates with reasonable KYC and screening requests.
17b. Modern slavery and human rights
Each party represents that its operations comply with applicable modern-slavery and human-rights legislation including the U.K. Modern Slavery Act 2015 and the California Transparency in Supply Chains Act, where applicable. Praxxii Global maintains an internal anti-slavery posture across its supply chain and contractor base.
18. Notices
Written notices go to addresses on the Engagement Contract cover page or primary business address. Delivery occurs upon confirmed receipt or the next business day for email.
19. Miscellaneous
These Terms and the Engagement Contract form the entire agreement. We may update Terms by posting revised versions; continued use constitutes acceptance. No assignment occurs without consent, except by merger or acquisition. Independent contractor status is maintained; no partnership or employment relationship exists.