Six practices. One accountable team.

Business Registration

Stand up legal, tax, banking and operating presence across four jurisdictions.

• India registration

  Pvt Ltd, LLP, branch and liaison office. GST, MSME, RBI compliance.

• USA LLC & EIN

  Delaware, Wyoming and state-specific. Banking, registered agent, sales tax.

• Canada incorporation

  Federal and provincial entities. CRA, payroll and HST setup.

• UAE company setup

  Mainland, free zone and offshore. Banking, visas and ESR.

Praxxii Global is not a law firm and does not provide legal advice or accounting opinions. Filings are coordinated with licensed CPAs, registered agents, and counsel in each jurisdiction.

Payments and Fraud Prevention

Integrate gateways, recover chargebacks, and reduce risk on every transaction.

• Gateway integration

  Stripe, Adyen, Razorpay, PayU, Checkout.com — local and cross-border.

• Chargeback management

  Representment, evidence packs and post-mortems with measurable recovery.

• Fraud rule design

  Custom rules, velocity checks and 3DS strategy to lower decline rates.

• PCI & compliance

  SAQ scoping, vendor reviews and audit prep without the consultancy markup.

Praxxii Global is not a payment institution, money transmitter, or licensed financial-services provider. We coordinate with licensed gateways and processors; we do not hold, transmit, or escrow funds.

Paid Search & Display

Search, programmatic, and native — run by senior strategists, not a junior pool.

• Google Ads management

  Search, Performance Max, Demand Gen, YouTube. Account architecture from scratch when needed.

• Google Business Profile

  Multi-location optimization, reviews and local pack performance.

• Bing & Microsoft Ads

  Often the highest-ROAS channel nobody is running properly.

• Programmatic & native

  DV360, TTD, Outbrain, Taboola — with attribution that holds up.

Paid Social & Local

Social, app and local channels that map to actual revenue, not vanity metrics.

• Meta Ads (FB + IG)

  Creative pipelines, CAPI, audience design and incrementality testing.

• TikTok & LinkedIn

  Lower-funnel performance on both platforms, not just brand spend.

• Yelp Ads & local

  For service businesses where local intent converts the hardest.

• App marketing & UA

  ASO, paid UA, MMP wiring and LTV models you can act on.

SEO & Conversion

Earned demand and conversion improvements that compound over quarters.

• Performance SEO

  Technical, content and link programs tied to revenue keywords, not 'traffic'.

• Conversion rate optimization

  Test programs run by people who can write, design and ship the variants.

• Email marketing

  Lifecycle, broadcast and transactional — Klaviyo, Iterable, Customer.io.

• Content systems

  Editorial pipelines staffed and operated, not just strategized.

AI & Advanced Analytics

Decision infrastructure: attribution, lift modeling and AI-powered optimization.

• AI-powered optimization

  Bidding, creative, audience and pricing — production ML, not demos.

• Data analytics & attribution

  Server-side, MMM and incrementality. The numbers your CFO trusts.

• Marketplace advertising

  Amazon, Walmart Connect, Instacart — bid management and SOV strategy.

• Forecasting & MMM

  Bayesian models you can scenario-plan against quarterly.