1. About this policy
This Cookie Policy explains how Praxxii Global uses cookies and similar technologies on www.praxxiiglobal.com (the “Website”), and how you can control them. It supplements the Privacy Policy and Terms of Service.
2. What are cookies?
Cookies are small text files placed on your device when you visit a website. We also use similar technologies including web beacons, pixels, local-storage entries, server-side tags and software-development kits, all referenced collectively as “cookies” in this policy.
3. First-party vs. third-party
First-party cookies are set by Praxxii Global (praxxiiglobal.com domain) for operating the Website and analytics. Third-party cookies are set by external organizations whose tools are embedded, such as Google Analytics and advertising platforms, each with their own privacy policies.
4. Categories of cookies
4.1 Strictly necessary (essential)
Required for Website functionality including session maintenance, page delivery, and fraud protection. These cannot be disabled through the consent banner and include routing/caching cookies, anti-forgery tokens, and consent-choice storage cookies.
4.2 Performance and analytics (non-essential)
Helps understand page visits and Website usage for improvement purposes. Tools include Google Analytics 4 (cookies: _ga, _ga_*; up to 24 months retention) and Microsoft Clarity when active (cookies: _clck, _clsk; up to 12 months retention).
4.3 Functional (non-essential)
Remembers user choices like preferred language, embedded-content preferences, and form-prefill data for consistent Website experience on return visits.
4.4 Marketing and advertising (non-essential)
Enables measurement of campaign performance, conversion attribution, and delivery of relevant ads on third-party platforms. Tools include Google Ads / Tag Manager, Meta Pixel, LinkedIn Insight Tag, and Microsoft Advertising (Bing) UET when active, each with specified cookie names and retention periods up to 540 days.
5. Server-side tracking
For clients we frequently configure server-side tracking using GTM Server-Side, Stape, Meta Conversions API, Google Ads Enhanced Conversions API, LinkedIn Conversions API and similar systems. When deployed on a client's property (not this Website), this Cookie Policy does not apply — the client's own policies govern, with us acting as processor.
6. Embedded content
The Website may include embedded content from other services such as YouTube videos, Google Maps, social posts, or testimonial widgets. These services may set their own cookies, beyond our control.
7. Consent
Where legally required (EU/UK ePrivacy regimes, California Privacy Rights Act, India's Digital Personal Data Protection Act 2023, UAE Personal Data Protection Law), a consent banner appears on first visit allowing users to accept all non-essential cookies, reject all, or customize by category.
8. Browser controls
You can block or delete cookies through browser settings, though this may affect Website functionality. Mobile users can reset or limit ad tracking in device settings.
9. Do Not Track and Global Privacy Control
We respect Global Privacy Control (GPC) signals, suppressing non-essential analytics and marketing tools for browsers sending GPC headers. Legacy “Do Not Track” signals are not currently honored.
10. Children
The Website is intended for business audiences. We do not knowingly use cookies to collect data from children under sixteen or the equivalent age of digital consent under applicable law.
11. Changes to this policy
Updates may occur as tooling and law evolve. The effective date reflects the latest revision, with material changes highlighted on the Website.