Built by operators, for operators.
Praxxii Global was founded by Prateek Varshney in 2024 in Aligarh, formalizing a decade of cross-border operating experience into a productized service line for US- and Canada-bound businesses. A partner that owns outcomes, not a vendor that ships decks.
Three agencies. One recurring lesson.
A decade running performance teams at FNP Global, Revenue Dealer Limited, and InfoBirth Innovations taught the same thing three different ways.
FNP Global — the ownership gap.
Scale exposed the gap between what an agency could do and what it could own. Campaigns ran. Revenue moved. But when a Stripe account froze or a chargeback ratio crept past 1.5%, no one in the building had the playbook. A 48-hour problem became a three-week one.
Revenue Dealer Limited — the leverage problem.
Senior strategists sold the work; junior teams delivered it. Margin came from leverage, not from execution depth. Clients paid for principal-level thinking and got pod-level execution.
InfoBirth Innovations — the cross-border seam.
Cross-border was a service line rather than the operating reality. India ↔ US ↔ UAE flows were stitched together by referrals — a CPA in Wyoming, a fixer in Dubai, a marketplace consultant in Bangalore — instead of operated as one stack.
Praxxii Global was built to fix all three. One accountable team owns the work end to end. Senior strategists run engagements; there is no junior pool. Registration, payments, paid media, and analytics live under one roof so the cross-border seams don't open in the middle of a quarter.
From founding to global scale.
- 2024
Praxxii Global is founded.
Founder Prateek Varshney launched the firm in Aligarh in May 2024, formalizing cross-border operating experience into a productized service line for US- and Canada-bound businesses.
- 2025
Cross-border practice formalises.
Initial cohort of US, Canada and GCC clients onboarded across e-commerce, auto parts and gifting. Payments, fraud, entity-formation and paid-media workstreams organized into six service pillars.
- 2026
Six practices. 500+ clients. Global scale.
Active programs across India, USA, UAE, UK, Canada and Australia with 20+ services across registration, payments, paid media, SEO, AI analytics and growth.
The people accountable for your work.
Headquartered in Aligarh.
Ready to scale together? Let's map out a growth plan.
Free consultation within 24 hours, tailored to your business.
Built by operators, for operators.
Praxxii Global was founded by Prateek Varshney in 2024 in Aligarh, formalizing a decade of cross-border operating experience into a productized service line for US- and Canada-bound businesses. A partner that owns outcomes, not a vendor that ships decks.
Three agencies. One recurring lesson.
A decade running performance teams at FNP Global, Revenue Dealer Limited, and InfoBirth Innovations taught the same thing three different ways. Praxxii Global was built to fix all three.
FNP Global — the ownership gap.
Scale exposed the gap between what an agency could do and what it could own. Campaigns ran. Revenue moved. But when a Stripe account froze or a chargeback ratio crept past 1.5%, no one in the building had the playbook. Marketing handed off to compliance, compliance to lawyers, and a 48-hour problem became a three-week one.
Revenue Dealer Limited — the leverage problem.
The deeper problem was the agency model itself. Senior strategists sold the work; junior teams delivered it. Margin came from leverage, not from execution depth. Clients paid for principal-level thinking and got pod-level execution.
InfoBirth Innovations — the cross-border seam.
Cross-border was treated as a service line rather than the operating reality. India ↔ US ↔ UAE flows were stitched together by referrals — a CPA in Wyoming, a fixer in Dubai, a marketplace consultant in Bangalore — instead of operated as one stack.
Praxxii Global was built to fix all three. One accountable team owns the work end to end. Senior strategists run engagements; there is no junior pool. Registration, payments, paid media, and analytics live under one roof so the cross-border seams don't open in the middle of a quarter.
From founding to global scale.
- 2024
Praxxii Global is founded.
Founder Prateek Varshney launched the firm in Aligarh in May 2024, formalizing cross-border operating experience into a productized service line for US- and Canada-bound businesses.
- 2025
Cross-border practice formalises.
Initial cohort of US, Canada and GCC clients onboarded across e-commerce, auto parts and gifting. Payments, fraud, entity-formation and paid-media workstreams organized into six service pillars.
- 2026
Six practices. 500+ clients. Global scale.
Active programs across India, USA, UAE, UK, Canada and Australia with 20+ services across registration, payments, paid media, SEO, AI analytics and growth.
The people accountable for your work.
A decade of performance marketing leadership at FNP Global, Revenue Dealer Limited and InfoBirth Innovations before founding Praxxii Global in 2024.
Runs delivery, account ops and the cross-border playbook. Owns engagement quality from kickoff to handoff.
Leads paid-media strategy across Google, Meta and Bing for D2C and SaaS clients. Account architecture obsessed.
Headquartered in Aligarh, India.
🇮🇳 Aligarh, India
7/160 Bans Mandi, Yusuf Ganj, Sarai Hakeem, Aligarh 202001, UP, India
Ready to scale together? Let's map out a growth plan.
Free consultation within 24 hours. Tailored to your business, your market, and your goals — with a written 90-day plan.