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Prateek Varshney
Founder & CEO

Prateek Varshney

Prateek founded Praxxii Global in May 2024 in Aligarh after a decade of cross-border performance marketing leadership at FNP Global, Revenue Dealer Limited and InfoBirth Innovations. He focuses on entity formation, payments and growth strategy for India-to-US and India-to-GCC operators.

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Articles

73 articles by Prateek.

26.06 — Jun 2026
Playbook

Google Ads for Auto Parts Stores: Structure, Shopping & PMax

Learn how to structure Google Ads for auto parts retailers—Search, Shopping, Performance Max, fitment campaigns, negative keywords, and feed-driven tactics that

7 min
26.06 — Jun 2026
Analysis

Bing vs Google Ads for Auto Parts: Which Converts Better in 2026?

Bing vs Google Ads for auto parts — a head-to-head breakdown of CPC, audience, conversion rates, and how USA auto-parts businesses should split their 2026 ad bu

7 min
26.06 — Jun 2026
Playbook

Performance Max for Auto Parts Catalogs: Setup, Pitfalls & Controls

Learn how USA auto-parts businesses can run Performance Max without losing control—asset groups by category, feed-only tests, brand exclusions, and search-term

7 min
26.06 — Jun 2026
Analysis

Chargeback Management for Auto Parts E-commerce | Praxxii Global

Auto parts e-commerce faces some of the highest chargeback rates online. Learn why, and how 3DS, fraud rules, smart representment, and processor protection keep

7 min
26.06 — Jun 2026
Playbook

Amazon Auto Parts Advertising: Win on Marketplaces & Beyond

Master Amazon auto parts advertising, control ACOS, nail eBay Motors fitment, and build a multi-channel strategy that drives real revenue for USA auto-parts sel

6 min
26.06 — Jun 2026
Playbook

Local SEO for Auto Parts Stores: GBP & Fitment Pages

Rank locally and beat the big-box retailers. Learn GBP optimization, 'near me' pages, vehicle-specific fitment landing pages, schema markup, and review strategi

7 min
26.06 — Jun 2026
Playbook

Local SEO for Auto Parts Stores: GBP & Fitment Pages

Rank locally and drive real leads: optimize your Google Business Profile, build fitment landing pages, add schema, and turn reviews into revenue for your auto p

7 min
26.06 — Jun 2026
Analysis

How to Reduce CPL for Auto Parts with Cross-Channel Attribution

Single-channel CPL data is lying to your budget. Learn how multi-touch, server-side attribution helps USA auto parts businesses cut blended CPL across Google, B

6 min
26.06 — Jun 2026
Playbook

Lead Connectivity for Auto Parts: CRM, Call Tracking & Routing

Stop losing auto-parts leads from Google, Bing, Meta & organic. Learn how to unify CRM, call tracking, form capture & smart routing into one connected pipeline.

7 min
26.06 — Jun 2026
Playbook

Google Shopping Auto Parts Feed: GTIN, MPN & Fitment Guide

Fix fitment errors, GTIN/MPN disapprovals, and feed gaps in your Google Shopping auto parts feed. A practical guide for USA auto-parts sellers.

7 min
26.06 — Jun 2026
Playbook

Meta Ads for Auto Parts: Catalog, Advantage+ & Retargeting

Learn how USA auto parts e-commerce brands can use Meta product catalogs, Advantage+ Shopping, retargeting, and CAPI to drive more sales on Facebook & Instagram

8 min
26.05 — May 2026
Analysis

Bing Ads Auto Parts: Cheaper Leads & Higher ROI in 2026

Discover why Microsoft (Bing) Ads deliver cheaper auto parts leads in 2026—lower CPCs, older DIY buyers, easy Google import, and step-by-step setup for USA sell

7 min
26.05 — May 2026
Playbook

Google Ads for Auto Parts Stores: Structure, Shopping & PMax

Learn how to structure Google Ads for auto parts retailers—Search, Shopping, Performance Max, fitment campaigns, negative keywords, and feed-driven tactics.

7 min
26.05 — May 2026
Playbook

Auto Parts Lead Generation USA: The Full Multi-Channel Engine

Learn how US auto parts businesses generate leads across Google Ads, Bing, Meta & organic SEO—and why one unified team outperforms siloed vendors.

6 min
26.05 — May 2026
Playbook

How USA Auto Parts Businesses Generate Leads Across Google, Bing, Meta & Organic

How USA auto parts businesses generate leads across Google Ads, Microsoft/Bing Ads, Meta Ads and organic search, and connect every lead so none is lost.

4 min
26.05 — May 2026
Playbook

How to Register a US LLC from India in 2026 (EIN, Banking & Payments)

A step-by-step 2026 guide to forming a US LLC from India: EIN without an SSN, US business banking, and Stripe/PayPal payments, typically live in under 8 weeks.

4 min
26.05 — May 2026
Analysis

The First 14 Days on PraxCRM: An Operational Walkthrough for Teams Migrating from HubSpot, Salesforce, or Zoho

14 min
26.05 — May 2026
Analysis

The Podcast Guesting Playbook for B2B in 2026: How to Turn Other People's Audiences into Compounding Brand Authority

15 min
26.05 — May 2026
Analysis

The Newsletter Operating System: How B2B Brands Build an Owned Subscriber Asset That Outperforms Every Other Marketing Channel in 2026

16 min
26.05 — May 2026
Analysis

The LinkedIn-Native Content Playbook for B2B in 2026: How to Build Authority on a Platform That's Rewritten Its Distribution Logic

13 min
26.05 — May 2026
Analysis

The Marketplace Operating System: What Two-Sided Platforms Need Beyond Single-Audience Marketing

12 min
26.05 — May 2026
Analysis

AI Mode Conversation-Flow Content Requires Consolidated Operating Data: Why PraxTalk's Atlas Architecture Is Built for the Sub-Surface 1B Citation Economy

10 min
26.05 — May 2026
Analysis

The Compounding Asset Theory of Performance Marketing: Why AIO Investments Build Equity While Paid Acquisition Builds Operating Expense

13 min
26.05 — May 2026
Analysis

Case Study #07: How a B2B Marketplace Rebuilt Two-Sided AIO Strategy in 90 Days, Lifting Supply-Side Activation 47% and Demand-Side Conversion 32% Across Five AI Surfaces

12 min
26.05 — May 2026
Analysis

AI Mode and the Search Transition: How Google's Move From Blended AI Overviews to AI Mode Dominance Restructures the AIO Playbook for 2027

12 min
26.05 — May 2026
Analysis

Operational Consolidation as Talent Retention: Why Senior Operations and Engineering Teams Quit Companies Running 30-Tool Stacks

12 min
26.05 — May 2026
Analysis

Case Study #06: How a 22-Person Indian Digital Agency Consolidated 8 SaaS Tools to 3 Praxxii Products in 60 Days and Recovered ₹14.4L Annual Tool Spend

13 min
26.05 — May 2026
Analysis

Why Consolidated Operating Stacks Win the AIO Wars: How Unified Customer Data Structurally Beats Stacked Stack AI Across the Five Surfaces

11 min
26.05 — May 2026
Analysis

Cross-Jurisdictional E-Signature for SMBs: How PraxSign Consolidates the Draft → Sign → Invoice Workflow

11 min
26.05 — May 2026
Analysis

Atlas: How PraxTalk's Multi-Agent AI Runtime Resolves Customer Conversations End-to-End Without Bolted-On Chatbots

13 min
26.05 — May 2026
Analysis

How PraxCRM Consolidates the CRM + HR + Payments Stack: The Multi-Tenant Architecture That Replaces Five Tools With One Workspace

12 min
26.05 — May 2026
Analysis

The Operational Consolidation Thesis: Why SMBs and Mid-Market Companies Are Replacing 30-Tool SaaS Stacks with 5-Platform Operating Systems in 2026

11 min
26.05 — May 2026
Analysis

The AIO Audit for Healthcare: How to Diagnose Your Practice's Visibility Across the Five AI Surfaces

12 min
26.05 — May 2026
Analysis

The AIO Audit for B2B SaaS: How to Diagnose Your Software Brand's Visibility Across the Five AI Surfaces

9 min
26.05 — May 2026
Analysis

The AIO Audit Methodology: How to Diagnose Your Brand's Visibility Across the Five AI Surfaces

14 min
26.05 — May 2026
Analysis

AIO Is the Discipline Replacing AEO: Why AI Optimization Subsumes Answer-Engine, Generative-Engine, and Traditional Search Optimization in 2026

12 min
26.05 — May 2026
Analysis

The AEO Audit for D2C: How to Diagnose Your Ecommerce Brand's AI Search Visibility

10 min
26.05 — May 2026
Analysis

Case Study #05: How We Rebuilt a $11M Commercial Law Firm's Origination Math from $21,250 Paid CAC to $2,840 Blended in 90 Days

6 min
26.05 — May 2026
Analysis

Case Study #04: How We Rebuilt a $19M Healthcare Group's Patient Acquisition Cost from $187 to $94 in 90 Days

5 min
26.05 — May 2026
Analysis

Case Study #03: How We Rebuilt a $24M Fintech's True-Cost CAC from $312 to $187 in 90 Days

5 min
26.05 — May 2026
Analysis

Case Study #02: How We Rebuilt a $9M ARR B2B SaaS Pipeline from 1.4× Coverage to 3.6× in 90 Days

4 min
26.05 — May 2026
Analysis

Case Study #01: How We Rebuilt a $14M D2C Wellness Brand's CAC from $128 to $76 in 90 Days

4 min
26.04 — Apr 2026
Analysis

The 3 Marketing Reporting Templates Every CMO Should Run

5 min
26.04 — Apr 2026
Analysis

Q2 2026 Platform Updates: What Changed Across Google, Meta, LinkedIn, TikTok, and YouTube

10 min
26.04 — Apr 2026
Analysis

The Marketing Tech Stack 2026: The Tools We Deploy Across Every Client Engagement

10 min
26.04 — Apr 2026
Analysis

The AEO Audit Methodology: How to Diagnose Your AI Search Visibility

8 min
26.04 — Apr 2026
Analysis

The 90-Day Performance Marketing Audit: The Diagnostic Framework We Run on Every New Client

7 min
26.04 — Apr 2026
Analysis

Healthcare Marketing in 2026: The Operating System for Patient Acquisition — When True PAC Is 3-4x Reported, Phone Drives 39% of Conversions, and HIPAA Reshapes the Tracking Stack

8 min
26.04 — Apr 2026
Analysis

Fintech Marketing in 2026: The Operating System for Regulated Growth — When True CAC Is 30-50% Higher Than Reported and Day 30 Retention Decides Everything

16 min
26.04 — Apr 2026
Analysis

D2C Marketing in 2026: The Operating System for Profitable Growth — When CAC Is Up 222%, Retention Is the Only Sustainable Engine

14 min
26.04 — Apr 2026
Analysis

B2B SaaS Marketing in 2026: The Operating System for Predictable ARR — PLG, ABM, the Bowtie Funnel, and the 12-Month CAC Payback Standard

15 min
26.04 — Apr 2026
Analysis

TikTok Ads in 2026: The Performance Marketing Playbook (Smart+, Symphony AI Creative, Spark Ads, GMV Max — and the Creative Velocity Problem That Decides Everything)

12 min
26.04 — Apr 2026
Analysis

YouTube Demand Gen Campaigns in 2026: The Underused Acquisition Channel — Shorts, Lookalikes, the March Lookalike Update, and the 9-Move Operator's Playbook

13 min
26.04 — Apr 2026
Analysis

Email & Lifecycle Marketing in 2026: Why Owned Audience Is the Asset Every Performance Marketer Underweights (And the Klaviyo + Customer.io Stack That Actually Compounds)

14 min
26.04 — Apr 2026
Analysis

The Modern CMO's Performance Marketing Operating System: How to Structure a Growth Org That Actually Compounds in 2026

15 min
26.04 — Apr 2026
Analysis

Marketing Attribution in 2026: Why Last-Click Is Dead and the MMM + MTA + Incrementality Framework Replacing It

11 min
26.04 — Apr 2026
Analysis

AI Creative for Performance Marketing in 2026: The Complete Stack (Veo, Runway, Arcads, Creatify, HeyGen) and How to Run It at Scale

11 min
26.04 — Apr 2026
Analysis

CRO in 2026: Why Your Landing Page Is the Real Bottleneck on Your Ad Spend (And the 9 Fixes That Actually Move the Number)

11 min
26.04 — Apr 2026
Analysis

Server-Side Tracking in 2026: The Field Guide to CAPI, GA4, and Recovering the 30% of Conversions Pixel-Only Tracking Misses

11 min
26.04 — Apr 2026
Analysis

Meta Advantage+ in 2026: The Operator's Playbook for Sales Campaigns That Actually Scale

9 min
26.04 — Apr 2026
Analysis

Performance Max in 2026: Why Your Campaigns Are Underperforming (And the 10 Levers Most Advertisers Ignore)

9 min
26.04 — Apr 2026
Analysis

How to Rank in ChatGPT, Perplexity & Google AI Overviews: The 2026 GEO Playbook

10 min
26.04 — Apr 2026
Analysis

Answer Engine Optimization: the discipline quietly replacing SEO

6 min
26.04 — Apr 2026
Analysis

AI in Digital Marketing 2026: How Artificial Intelligence Is Reshaping Ads, SEO, and Content Strategy

7 min
26.04 — Apr 2026
Analysis

How to Set Up Google Ads Conversion Tracking (Step-by-Step Guide)

10 min
26.04 — Apr 2026
Analysis

Google Ads Quality Score: How to Improve It and Pay Less Per Click

8 min
26.04 — Apr 2026
Analysis

LinkedIn Ads for B2B: Why It's the Best Platform for Lead Generation

7 min
26.04 — Apr 2026
Analysis

Meta Ads Audience Targeting: Advanced Strategies That Lower Your CPL

7 min
26.04 — Apr 2026
Analysis

Most business owners are paying for ads. Very few are doing performance marketing.

5 min
26.04 — Apr 2026
Analysis

How to Reduce Wasted Ad Spend in Google Ads: 10 Proven Strategies for 2026

2 min
26.04 — Apr 2026
Analysis

Google Ads vs Facebook Ads: Which Platform Is Right for Your Business in 2026?

9 min
26.04 — Apr 2026
Analysis

Why SEO Is Essential Alongside Your Google Ads, Bing Ads & Meta Ads Campaigns

4 min
26.03 — Mar 2026
Analysis

Why Performance Marketing Is Non-Negotiable in 2026: The Data Behind the Shift

4 min
Other authors
Pratiksha VarshneyPurniya Varshney
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