What was at stake.
Ashoka Traders relied on word-of-mouth and trade-show referrals. Their website pulled almost zero organic traffic despite a robust product catalog.
Leadership wanted compounding inbound — not another paid-media bill.
What we did.
We laid technical foundations first — sitemaps, schema, internal linking, page-speed work — then built an editorial calendar around the product taxonomy.
Long-form buyer guides and category pillars were produced monthly, each interlinked with relevant product pages. We deployed Product, FAQ and Article schema across the catalog so the right pages competed for the right SERPs.
Quarterly content refreshes kept the high-performers fresh and pruned thin pages that dragged on aggregate quality signals.
What changed.
Organic sessions grew 312% in 12 months and qualified leads from organic grew 184%. Cost-per-lead dropped to a fraction of the paid baseline.