What was at stake.
Brotomotive Parts had grown almost entirely on paid search. Margins were eroding and CAC was climbing each quarter. The team wanted organic to start carrying weight but had been burned by two prior agencies.
Their site had ~1,400 product pages with thin content, poor internal linking, and no structured data. Editorial output was zero.
What we did.
We did a technical reset first — fixing crawl waste, deploying product-schema markup across all 1,400 SKUs, rebuilding internal linking around hub-and-spoke topic clusters.
An editorial pipeline launched in week 6, producing 4 long-form pieces per month tied to actual revenue keywords (not vanity volume). Templates and SOPs let the in-house team take over editorial after our six-month engagement.
CRO ran in parallel on the highest-traffic PDPs — variant testing, bundle merchandising and cart-recovery email. Wins fed back into editorial briefs to align organic intent with on-site conversion.
What changed.
Organic sessions grew 312% in 12 months. By Q4, organic revenue crossed paid for the first time in the brand's history.
Blended ROAS lifted 1.8× as organic absorbed bottom-funnel demand previously bought through paid.